Mind Lab
Bridging Financial and Educational Gaps through Skill Development

An educated and skilled populace is the vital engine driving a nation's economic and social advancement. Empowering vulnerable individuals to become productive, productive citizens yield transformative benefits for both the community and the nation.

Mind Lab, with its social technologies, is at the forefront of spearheading innovative methods of child education and fostering productive inclusion of disadvantaged adults. Originally an EdTech company, it transitioned into a social technology firm with a focus on building tools for creating a better future for society.

Its programs engage learners through interactive content, games, and educational materials. The goal is to create an equitable future by creating opportunities for achieving positive societal impact for safer communities.

"We are a one-stop shop for social impact technologies, with tools to better not only kids and adult lives, but society as a whole," says Ivan Pereira, vice president of Mind Lab and eduK.

Rooted in the vision of its founder, Valmir J Pereira, Mind Lab is driven by the theory of cognitive change advocated by the acclaimed theorist, Reuven Feuerstein. Its mission is to convert vulnerable individuals from liabilities to valuable societal assets. The approach involves innovative education that fosters the growth of social-emotional skills, or soft skills, alongside cognitive skills.

It tackles two pivotal issues—educating children for future readiness and addressing the impact of past challenges faced by underserved adult populations. The focus is to uplift those who fell through the cracks and were excluded from economic opportunities. Reintegrating individuals into the workforce benefits their lives, families, and society at large, driving change in Brazil’s social fabric and soon beyond in Latin America.

Bridging a gap between traditional education and practical applications, Mind Lab effectively connects school learning with real life, transforming mindsets while building monetizable skills. It accomplishes this via its distinct methodology that incorporates metacognitive techniques, board games, and promotes the teacher’s role as a mediator.

Metacognitive methods, exemplified by Mind Lab’s "stoplight" tool, aid problem solving by guiding thought processes to pause, plan and act, instead of reacting impulsively. Its board games, like "Rush Hour," "Corridor," and "Mancala," simulate real-life situations, nurturing analytical and critical thinking and metacognition skills in children through engaging gameplay.

In a world increasingly shaped by social media, technology and AI, Mind Lab equips students and adults to thrive amid rapid change by going beyond traditional subjects like math and science. It seeks to nurture creativity at a high scale, reaching hundreds of thousands of students in a single K-12 program each year.

Mind Lab recognizes the importance of aiding teachers as mediators, and helps alter their teaching approach to revolutionize classroom experiences.

Going beyond on our mission to change Brazil's social outlook, it acquired eduK, a platform with technical courses, to help Brazil’s 30 million underprivileged people and connect them to income generating opportunities. Shifting from being a repository of technical courses, the productive inclusion platform acts as a virtual teacher, fostering confidence, self-discovery, and income potential via metacognitive techniques. Its short videos contextualize learning with real-life experiences, which vulnerable adults can conveniently access anytime on their phones.

We are a one-stop shop for social impact technologies, with tools to better not only kids and adult lives, but society as a whole

Digital platforms like Innovative Mind 2.0 and Educador 360 harness valuable data insights for effective classroom management, creating a conducive environment for student growth.

Mind Lab has also developed an assessment for remote, scalable evaluation of social-emotional skills, yielding valuable insights. This empowers schools and educators to track student progress.

More than 5 million students have already gone through Mind Lab’s methodology and more than 1.5 million individuals are impacted every year by its social and learning technologies. Its impact over nine years on 80,000 students and 300 teachers in Recife, Pernambuco is phenomenal. Within one year of implementing the program, the city went from below the Basic Education Development Index (IDEB) levels to surpassing them.

Dedicated to combating inequality, pollution, and violence, its ultimate goal is to position Brazil as a leader in exporting social technologies and pioneering green solutions.

Offering unmatched educational and professional transformation, Mind Lab stands as an ideal solution for uplifting individuals and society as a whole, through its comprehensive learning programs.