Monetate has been recognized by CIOReview Magazine as the recipient of “Top 20 Retail Solution Companies - 2019,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the CIOReview research and editorial team based on insights from an interview with Stephen Collins, President & CEO.

Monetate
The Next Frontier of Marketing

Stephen Collins, President & CEO

“Personalization” as a concept has garnered the attention of businesses across the e-commerce landscape. Be it for apparel, travel and hospitality, FMCG or even electronic goods, the new wave of marketing has left no stone unturned. Today, the idea of pushing tailored content to drive customer engagement and sales dominates the market. However, personalization is more than just being able to make recommendations based on past purchases and customer patterns; it is about providing a superior customer experience by genuinely understanding every customer. Technologies are rapidly evolving alongside ever-changing consumer expectations, leaving organizations in a constant hustle to keep up. The challenge lies in the fact that brands aren’t able to find an answer to one fundamental question: how to achieve personalization with optimal levels of proficiency at scale? Enter, Monetate—a personalization platform that empowers brands to interact uniquely with each customer at scale, delivering engaging experiences that drive business results.

“We provide online retailers with tools that help them ignite their data, understand their customers, and decide what content to display based on insights and analytics focused on customer preferences,” says Stephen Collins, the President and CEO of Monetate. He continues, “By continuously learning about their customers, and using those insights to deliver enriched experiences, brands can successfully enhance the web experience and build a stronger relationship with users.”

Powered by AI, the Monetate Intelligent Personalization Engine™ makes it easy for marketers and brands to test and optimize, segment and target, recommend products and even create true 1-to- 1 omnichannel experiences. Evolving from the traditional A/B testing—wherein companies could only test two variants (products, content, offers or display options) on their website to see which one resonated best with the audience as a whole; Monetate’s tool allows organizations to identify the best-performing content for each user, with its ability to test multiple variants at a time while factoring in customer data that speaks to individual preferences. It does so by continuously learning about a customer or a group of customers so that it can predict the content choices that will resonate—even through unpredictable changes in audience behavior due to seasonal shifts, emergency situations, or other circumstantial changes. By sharing insights with the organization about what worked best and for whom, the tool can help brands figure out what strategic sales or marketing approaches work best for their different customer groups and for their audience overall—all while delivering boosted results.

By continuously learning about their customers, and using those insights to deliver enriched experiences, brands can successfully enhance the web experience and build a stronger relationship with users

Collins highlights an instance wherein Travelodge, a British hotel brand, switched to Monetate to significantly change the landscape of how they were doing A/B testing. With their previous personalization solution, the hotelier had only been able to run four tests in the span of a year, and their business impact was being diminished by both the slow speed and high cost of getting tests up and running. After switching to Monetate, Travelodge successfully launched over 30 tests in less than a year and saw an incremental uplift in revenue amounting to at least 15x ROI.

Travelodge’s success speaks to the efficiency that the Monetate platform affords to the marketers who use it: either through placing Monetate’s tag on their website or through full server-side integration, brands can easily optimize content decisions and actions on the website and make adjustments to the experience at any time. This agility allows marketers to use their best creative abilities at a scale that only AI can provide, for results that speak to the power of both manual and automated approaches.

Recently, Monetate announced their partnership with Bazaarvoice, Inc., the leading provider of consumer-generated content (CGC) for retailers and brands. The collaboration will soon deliver a first-of-its-kind Product Recommendation Strategies offering to help drive post-holiday engagement. Looking ahead, the firm aims to significantly increase R&D around the idea of programmatic personalization, which will build further on the capabilities of Artificial Intelligence. “We want to help marketers build machine-enabled personalization into everything they do. It’s about more than the software: it’s an entire approach to customer relationships. That is the future of marketing,” concludes Collins.

Monetate

Monetate Appoints George Kanuck as Chief Sales Officer

Monday, July 03, 2023

DALLAS --Monetate, the leading personalization platform that helps the world’s most customer-centric businesses and enterprises launch better customer experiences, today announced that veteran sales executive George Kanuck will be joining Monetate as Chief Sales Officer. George brings more than two decades of experience and an exceptional track record and will play a pivotal role in accelerating Monetate's market position and strengthening key client relationships.

George brings a wealth of experience to Monetate, having enjoyed a successful career in leadership roles at Worksoft and Zenoss. Throughout his tenure, he consistently achieved impressive outcomes, demonstrating his ability to assemble and foster exceptional teams worldwide. George's proficiency in propelling revenue growth via direct and partner channels, as well as his skill in executing impactful go-to-market strategies, make him an invaluable addition to our organization.

“George's impressive career has been marked by his ability to build a growth engine and cultivate long-lasting client partnerships”

“George's impressive career has been marked by his ability to build a growth engine and cultivate long-lasting client partnerships,” said Brian Wilson, CEO at Monetate. “His strategic vision and results-oriented leadership will propel Monetate forward at a pivotal moment in our growth.”

Monetate has garnered notable recognition from esteemed industry authorities such as Gartner, G2, and TrustRadius for its exceptional offerings in the field of personalization technology and services. By assisting businesses in enhancing customer experiences across various touchpoints, Monetate has established itself as a leading provider in the industry. Moreover, for over a decade, Monetate's quarterly eCommerce Benchmark data has provided marketers with valuable insights into their organization's performance relative to industry best practices.

"I am thrilled to join Monetate, as the company’s long-standing leadership position is being validated every day by the increased success of brands like Reebok and Lufthansa," said Kanuck. “Monetate’s innovative approach to delivering demonstrable value aligns perfectly with my passion to build organizations that drive tremendous financial success for clients.”

Monetate’s AI-Powered Dynamic Bundles Tool Assists At Home to Drive Surge in Average Order Value

Tuesday, September 03, 2024

DALLAS-- Monetate , the leading personalization platform that helps build personal and meaningful digital connections between eCommerce brands and their global customers, is proud to extend its partnership with At Home, The Home & Holiday Superstore. Adding Monetate’s AI-powered Dynamic Bundles merchandising product gives At Home an additional tool to achieve its mission of providing exceptional shopper experiences.

Monetate’s recent launch of Dynamic Bundles, which facilitates Complete the Collection sets for home goods brands, underscores the company’s commitment to empowering retailers with advanced merchandising capabilities driven by AI. By combining merchandisers’ expertise and Monetate’s recommendation algorithms, the AI-powered tool allows brands like At Home with large-scale online selections to more easily create complementary product sets personalized for each customer.

"With Monetate’s Dynamic Bundles, when we tell online shoppers, ‘You may also like this,’ we know we are giving them curated options and compelling value," said Mathew Vermilyer, At Home’s Sr. Director of eCommerce Analytics and Optimization. “By combining Dynamic Bundles with use of Product Recommendations, At Home has improved its cross-selling opportunities, increasing its units per transaction (UPT) and more than doubling its Average Order Value (AOV).”

"We are delighted to continue our collaboration with At Home and support their vision of delivering unparalleled personalized shopping experiences," said George Kanuck, Chief Revenue Officer at Monetate. "With Dynamic Bundles, At Home can drive meaningful data-driven merchandising decisions by offering customers assembled product bundles that streamline the shopping journey and give shoppers greater confidence in their purchases."

Company
Monetate

Management
Stephen Collins, President & CEO

Description
The Company’s platform empowers brands to deliver uniquely engaging experiences that drive business results

Monetate The Next Frontier of Marketing