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A process for storing, organizing, and retrieving rich media and managing digital rights and permissions DAM solutions are of various types from cloud-hosted to on-premises. The fundamental goal is to store digital assets in ways that will be secure, accessible, and efficient. In many cases, the DAM system brings together multiple silos of data, among other systems, into one centralized platform. Having a centralized system in place provides more efficient workflows and saves a lot of time as well. The DAM solutions store everything in the cloud, making the assets accessible around the clock from any part of the world.