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Understanding a prospective customer is vital. An organization has to meet their future and current customer expectations by uncovering the broader insights. Pain points such as the solution they are looking for, the urgency of the solution, and what may have triggered that need has to be determined by the company. A 360-degree approach is ideal in such scenarios. To comprehend the function of customer accounts, an organization has to understand the interest areas of customers and the challenges faced by them. With such insights, a team can find ways to eliminate friction and prevent themselves from missing opportunities. Here is how a 360-degree approach can help an organization: 