A New VP Designated for Engaging FUEL into Varied Fields

By CIOReview | Tuesday, July 9, 2019

The multi-talented, former attorney Colin Mitchell, has been appointed as VP of FUEL by Bitcentral to take on the reins of business development and market strategy formulation.

FREMONT, CA: Bitcentral Inc., a renowned provider of efficient media workflows in the U.S. and Latin America, has chosen its new Market Development VP for FUEL, non-broadcast. The company needed a candidate with extensive experience in developing and managing the interactive media sales departments at both the regional and the national level.

The handling of well-known media brands was genuinely essential, and none other than Colin Mitchell could fill in the shoes. Being a self-made man, he built his career from the ground up and handled the sales and business development infrastructures simultaneously, developing go-to-market approaches which aided many startups to obtain funding.

“As we look to increase market penetration in the non-broadcast space for FUEL, we are very excited to bring Colin on board to assist in leveraging his extensive knowledge and contacts while facilitating relationships with prospective partners,” said Evan Rullman, Vice President of Sales, FUEL, non-broadcast.

FUEL, dubbed as one among the Top 20 leading Media and Entertainment Solution Providers by CIO Review, since launch in August 2018, has turned out to be Bitcentral’s most proficient production, video monetization, and cloud streaming solution. Mitchell has been allocated mainly to introduce FUEL across multiple verticals, as it enables best-in-class, exceptional online streaming experience as equally engaging as TV, influencing viewership, and ad avails.

Colin has armored himself with 20 years of expertise to take on his new mission at Bitcentral, Being a former attorney with Thompson and Knight, a graduate of Howard University, his varied knowledge and acumen for business development will assist FUEL to position itself into a plethora of verticals. He has vowed to work solely with the FUEL sales team and formulate market strategies to capture advertising-based video on demand (AVOD) entities, content producers, newspapers, publishers, and radio networks, to build simplified pathways toward encouraging their video content’s digital revenue.

“Today’s content creators and publishers are faced with unique and exciting opportunities regarding monetization, with a desire to stand out in a digital landscape against their competitors,” Mitchell said. “FUEL can do that for them, and I’m thrilled to join a team that is not only leading the market but is considering the needs of these creators with their innovative and forward-thinking solutions.”