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Digital content, as a marketing operation, has evolved to a great extent over the past couple of years. In the fast-paced, technology-driven world that we live in, digital content is being distributed across scores of channels for users to consume. Therefore, it is high time marketers develop new, agile metrics to tally how much web content their users are ingesting so as to devise a resourceful marketing strategy for ensuring success. While doing so, they must also focus on correlating content absorption with buying behavior and seek to identify the causation.