Aarki Integrates Creative Optimization and Media Buying for Mobile App Marketing

By CIOReview | Monday, August 3, 2015
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MOUNTAIN VIEW, CA: Aarki, an integrated platform for performance dynamic creative optimization and programmatic media set, is considerable in app marketing. Unlike other mobile app marketing companies, Aarki believes that advertising can increase the profitability only when media and creativity is utilized within a strong technology framework.

Aarki’s technology, Aarki Encore, enables trafficking and programmatic campaigns. Aarki Encore is an integrated platform for creative, content buying and optimization. This platform entertains both creating and deploying content and video-based campaigns.

Aarki uses technology for generating and testing variations of ad created for an eCommerce app. The best performing variations among them are selected for media buying. This reduces the cost per install (CPI) by 43 percent and increases the quality. The ad formats offered include video carousel, native, and cross-screen smart video. The technology reaches a wide-range of devices and overcomes performance issues, especially in iOS devices.

The significance of Aarki lies in the features they provide, such as allowing a video to resume playing when the user returns to the previous page, along with the mute audio option and full screen video option.As the videos offered are interactive, the user is kept engaged on the screen.

“At Aarki, we aim to provide new technology and products to achieve the best ad campaign performance. Video is quickly becoming the default medium for mobile advertising, and very important to Aarki,” says Sid Bhatt, CEO of Aarki.

Aarki is transforming the arena of mobile advertisements into a creative world. With creativity, Aarki is offering higher efficiency for mobile buyers and sellers. The leading brands, agencies, and app developers are the trusted customers for Aarki.