Accelerize and DialogTech Join Hands to Add New Revenue Streams for Marketers

By CIOReview | Friday, January 8, 2016
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NEWPORT BEACH, CA: Accelerize along with its digital marketing software division, CAKE, partners with DialogTech, a provider of call attribution and conversation platform for marketers, to bring a joint solution for marketers. The joint solution will provide insights on digital marketing expenditure and add new revenue streams for advertisers.

CAKE’s multi channel tracking SaaS platform enables marketers to get deeper insights into traffic driven by digital marketing channels and identify top and underperforming channels through data comparison and visualization on a single dashboard. Additionally, marketers can customize reporting and share them, across the organization. With the ability to manage relationships with media partners directly CAKE also offers ecommerce solutions to marketers.

DialogTech provides mobile marketing, digital advertising and performance marketing solutions to marketing companies. Its real time pay-per-call solution accepts calls from multiple sources, views performance in real time and tracks pay outs by source.

The integration of DialogTech with CAKE will offer increased revenue options by adding data points for making immediate bidding and routing decisions. Additionally, the joint solution provides automated collection, validation and distribution tools to deliver leads to the right buyers even for offline phone call conversations. It will offer an online and pay-per-call campaigns to drive value to advertisers and make immediate optimization decisions to improve performance.

"Marketers rely on CAKE for deep insight into the channels, publishers and networks that drive performance marketing success. DialogTech is extremely excited to integrate our real-time call attribution and phone lead routing technology with the CAKE platform to give marketers a complete solution for pay-per-lead campaigns that is both affordable and easy to use," says Josh Mallamud, SVP, Strategic Partnerships and Corporate Development, DialogTech.