AccuWeather Gains Record-Breaking Video Audience Growth with Brightcove
FREMONT, CA: AccuWeather, recently proclaimed drastic increase in the online weather forecast video views by over 300 percent as compared to previous year. The company had teamed up with Brightcove, a provider of cloud services for videos to deliver critical weather information. AccuWeather is now able to bring the weather story to life through the power of video. These videos are available to all users free of charge.
Through this partnership, AccuWeather was able to launch the Video Wall in just a few weeks. The platform includes integration with Twitter, Google Analytics and Facebook which allows AccuWeather to track key data trends and gain insights on video viewing preferences. The digital design is available on AccuWeather.com, and makes users able to find and share high volumes of weather videos easily through a unique central destination developed exclusively for streaming video content 24/7. AccuWeather videos are also driving greater “stickiness,” as users stay longer with AccuWeather to view and benefit from additional weather videos.
The ability to meet enormous video streaming demand, often correlating with concurrent weather conditions, acts as a key requirement in choosing the technology partner. “Brightcove is a perfect fit for the needs of AccuWeather, which handles hundreds of fresh videos every day that need to be accessed by people all over the world,” says Neil Lieberman, Chief Marketing Officer, Brightcove.
Brightcove’s Video Cloud and Gallery deliver the robust tools and performance, which enables AccuWeather to scale up seamlessly providing better video experience to its users.