Acquisition of Premium Retail Services to broaden Acosta’s Omnichannel Reach

By CIOReview | Thursday, December 30, 2021

In order to boost sales and win in today's retail climate, the combination of Acosta and Premium will provide superior insights and execution to both companies' clients.

Fremont, CA: "Premium's technology platform, combined with Acosta's data-led solutions and the unequaled access to field talent, will improve the ROI for clients of both companies," comments Brian Travers, co-CEO of Premium. Acosta, an integrated sales and marketing services provider, has signed a definitive agreement to acquire Premium Retail Services, a leading provider of tech-enabled retail merchandising, in-store sales and training, advanced analytics, and other purpose-built solutions for omnichannel retail. The acquisition is just another step in Acosta's continuous commitment to providing its clients with an unrivaled range of modern service options. The combination of Acosta and Premium will give exceptional insights and execution to both companies' clients in order to improve sales and win in the modern retail environment.

Premium represents another opportunity for Acosta to expand its services through an increased presence in the consumer electronics and drug channels, innovative proprietary technologies, advanced business intelligence, and unrivaled relationships with key retailers across North America, as a highly regarded industry leader.

"As Acosta has added scale, we have been intensely focused on adding new, on-trend capabilities and leading-edge technology to enable tomorrow's business needs," said Brian Wynne, CEO of Acosta. "Identifying organizations of integrity and innovation to help us blaze new trails in retail is central to our mission to deliver progressive solutions and exceptional service. We look forward to unlocking new opportunities for retailer partners, brand partners, associates, and shoppers. We are excited to welcome Premium's leadership and associates to the Acosta team."

Despite the fact that Acosta and Premium will provide a unified portfolio of services to clients, each brand will maintain its own identity in the marketplace. Acosta's combined workforce of almost 30,000 people will continue to deliver customers with the high quality of service and innovative solutions that they have come to expect from both organizations, thanks to the addition of more than 9,000 Premium employees. Acosta's expertise in business solutions, consumer marketing, retail services, and eCommerce helps the foodservice and retail industries in North America succeed.