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Actifio Making it Big in Storage Management Business

By CIOReview | Monday, March 24, 2014

FREMONT, CA: Touted as a fast emerging company, Actifio has certainly struck the right cord  to meet the demands of the organizations looking for a viable data management solution. Founded in the year 2009, Actifio is today a $1.1Bn company.  Actifio replaces distinct data management services such as backup and disaster recovery with a simple, application-centric system driven by Service Level Agreement. The company has raised another $100Mn in its latest round of investments led by Tiger Global Management.

The existing data management framework is complex and  expensive while addressing the protection of data and disaster recovery. The redundant copies of data are created, stored and protected in order to achieve data management functionality. Workarounds such as thin provisioning, snap technology, de-duplication and compression serve little purpose in checking the proliferation of multiple copies of data.   

Actifio addresses this issue with its revolutionary concept called Virtual Data Pipeline (VDP) technology. Its task is to virtualize product data copy management by capturing a single copy of changed data from the server and reusing the data for multiple uses. By this method, the applications can directly access the copydata from Actifio Copy Data Storage (CDS) without any data movement. As there is no real movement, there are no multiple copies created, hence eliminating redundancy. A single solution can be implemented by replacing all the various backup and disaster recovery softwares, business continuity or test and development tools yielding a cost-effective approach towards data management.

The data management from Actifio calls for new implementations for substantive change in the legacy approach. First, the organization has to virtualize data protection and availability applications by building one system driven by simple SLAs and backed with storage. By this method, the need for greater software support, buying more licenses, integration hassles and cost concerns is well addressed. Second, it is the de-duplicating of copy data. Third, it is to design a data management solution at the application level that allows the creation of different SLAs for each application. Fourth, by mounting copy data to any server, cloning and restoring of data is accomplished in the simplest way.

Empowered with the radically simplistic form of data management, the company is all set to make waves in the data management business.