Actionable Email Marketing Strategies That Will Boost Results

By CIOReview | Tuesday, February 5, 2019

Email provides the same services that a standard mail does. As customers have shifted to online environments email came as a new method of direct marketing. Email marketing uses tools of emails to deliver advertising messages. It is considered the cheapest and easiest ways for marketers to connect with their customers. An email is a flexible tool that can accommodate a wide range of messages. Advertisements can be flashy, multimedia packages or simple. The aesthetic of the advertisement will depend on the organization and the product for sale.

Types of Email Marketing

1.Email Newsletters: They are regular emails that are sent to a list of subscribers who have chosen to notify updates from the organization. They try to build a relationship between the customer and the brand instead of passing explicit sales messages. They often have a conversational tone and carry updates that will interest customers. It connects the customer with the company when no purchase is not made for a long time.

2.Transactional Emails: They are sent out after certain actions trigger them. For instance, when a customer buys a product or makes a reservation emails are sent out confirming that transaction, which legitimizes that particular online commerce.

Creating an Effective Email Marketing Campaign

Email marketing is used by organizations with strong online presences. The low cost and ease of carrying out email marketing campaigns make it accessible to almost all business, but the strategy should be effective. Here are a few tips that guarantee success in email marketing campaigns.

• Building subscriber list: An organization should never stop adding the long list of emails for clients and prospects.

• Encouraging readers to reply: Meaningful conversations should be made with clients. The focus should always be on irresistible subject lines that stand out from the other emails of client's inbox, an entertaining and distinctive voice that engages readers, and targeted content. These focus points can encourage the recipient's response.

• Personalization: Adding personal elements to the email.

• Clean and crisp: Use short paragraphs that ensure the use of proper keywords relevant to readers, include bullet points to allow people to skim through, and insert pictures illustrating the message.

• Insert links to call an action

• Making mobile-friendly emails: A Huge number of clicks will be missed out if emails are not optimized in viewing smartphones.

• Tracking the data: Keep an eye on data which can tell a lot about the email's performance.

• Avoid overwhelming subscribers and make it easy to unsubscribe

Good planning and analysis of data can make improvements to the campaigns.