ActiveDEMAND Exhibits Seamless Integration with Sales CRM Pipedrive

By CIOReview | Tuesday, August 18, 2015

EDMONTO, CA: ActiveDEMAND, the web based marketing automation tool provider announces a flawless integration of its system with Pipedrive, a sales Customer Relation Management (CRM) application. The tool enhances online and customizable inbound marketing  for both small to medium-sized business managing the sales cycle effectively.

“For those businesses that manage sales cycles, combining a Marketing Automation Platform (MAP) like ActiveDEMAND and a Customer Relationship Management (CRM) application like Pipedrive is a natural fit,” says Brian Neufeld, CMO, ActiveDEMAND.

ActiveDEMAND offers tools to drive leads while providing lead intelligence and Pipedrive presents the tools necessary to manage sales cycle and close deals. The tool works in three-pronged approach enhancing business opportunities-regardless of industry. It executes this by facilitating lead generation, closing sales and retaining customers for the people using the system.

 “For many ActiveDEMAND clients – small and medium-sized businesses – the major CRM vendors offer products that are too complex, too expensive and/or painful to use. Our ActiveDEMAND makes marketing easier, while Pipedrive makes sales easier making them a match made in heaven” adds Neufeld.

The tool has been tailor made for CRM application bringing in two major renovations in the market into one by adding deal automation to Pipedrive. It allows marketing signals to automatically move a deal along the pipeline, while other system depends on inserting a lead or contact from marketing platform into CRM. In its second transformation it has enabled user to access outbound calls. It automatically inserts a “call note” into Pipedrive, when members of sales team call a prospect. In addition, all the leads are linked to Active DEMAND have a ‘click to call’ link embedded in Pipedrive for easy outbound call tracking.