Adobe MAX To Return With An In-Person Conference In 2022
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Adobe MAX To Return With An In-Person Conference In 2022

By CIOReview | Thursday, May 19, 2022

Adobe Max will be in person again after two years of virtual sessions. However, it intends to continue the virtual sessions for some of its models.

FREMONT, CA: MAX, Adobe’s annual creativity conference, is returning to in-person this year as the company has been conducting virtual shows for the past two years due to the coronavirus pandemic. Adobe leverages MAX to feature several sessions and speakers about different characteristics of art and creativity. The company also used this giant conference to introduce new feature sets for its creative software applications. The MAX conference, formerly known as Macromedia Max, was initially started in 2002. It has been conducted in Salt Lake City, Anaheim, New Orleans, Orlando, Salt Lake City, Las Vegas, San Diego, and Chicago, but mostly it has been held in Los Angeles.  

Before 2020, the conference was a bit expensive to attend. In 2017 the cost of the meeting was USD 1,595 without any travel or lodging. But the pandemic caused the conference not only to be entirely virtual but also accessible to everyone.  The company continued this trend even in 2021 to gain more success. The rationale behind this is that the first virtual show was a massive success for the company; it accumulated more than 21 million views, 2.2 million visits to event sites, and over 50 million social interactions. Compared to other tradeshows and protocols struggling to adapt to the virtual environment during the pandemic, Adobe seemed to flourish.

The virtual shows profited Adobe is expanding its event beyond the level it used to when it was an in-person event. The virtual-only session will end in 2022, despite its success over the past two years. The company has announced that it will be back in person in Los Angeles again from October 18 to October 20, 2022. However, Adobe will continue some of its virtual models again in 2022, in addition to the in-person conference.  Adobe has claimed that the virtual shows would remain free for interested parties. Anyone concerned about being notified regarding information for the virtual shows can sign up on the Adobe MAX website.