Adstream Bolsters its Position in US Market with the Takeover of AdServices

By CIOReview | Wednesday, February 3, 2016
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NEW YORK, NY: Digital asset management firm, Adstream has acquired Deluxe Entertainment Services Group’s AdServices business unit. The acquisition now enables Adstream to strengthen its presence in the territories of US and Canada by leveraging Deluxe AdServices’ competence in advertising management and delivery solutions.

“This is a significant step that will expand our DAM and delivery business in the North American market and drive our growth globally,” said Gerry Sutton, CEO, Adstream. “We have been very impressed with the Deluxe AdServices team, their service ethic and clients. The expanded company will have a notable advantage in servicing key US and global clients. We look forward to working with the new team, clients and existing partners in providing exceptional service and value to the market.”

Being a major player in the North American advertising market, Deluxe AdServices has enhanced their customer service as well as advertising management technology, which has led to significant growth over the last few years. Moreover, the company delivers 10-20 percent of all 2016 Super Bowl spots aired during the game. This coupled with the objective of bolstering its position in the US market spurred Adstream to initiate the takeover. As part of the acquisition, Matthew Ruffi, former SVP Operations for Deluxe AdServices has been made COO of Adstream in North America.

“This is an exciting next step for the team. Adstream is a fast-growing global business and offers significant opportunities for us to provide even more value to our clients both domestically and globally,” added Ruffi. Furthermore, Sutton stated that the acquisition will not interrupt any ongoing operations or client relationships of both the companies and it intends to gradually integrate the Adstream Platform into US operations.

The Adstream Technology Platform helps brands, agencies, Production and Post Production companies increase their efficiency and improve cost effectiveness by offering seamless workflows along with definitive marketing transparency. Adstream, which has over 6000 clients in 125 countries, equips their customers with the capabilities to collaborate, evaluate, and store marketing content across multiple channels from a single system.