Adstream Collaborates with FADEL; Strengthens Creative Rights Management Services

By CIOReview | Wednesday, May 11, 2016
Gerry Sutton, CEO, Adstream

Gerry Sutton, CEO, Adstream

NEW YORK, NY: Creative asset management service provider, Adstream has recently entered into a strategic collaboration with cloud-based intellectual property management software provider, FADEL. With this partnership, Adstream will meld FADEL's cloud-based Asset Rights Clearance (ARC) solution with the Adstream platform. The integration will help Adstream strengthen its capabilities to manage rights for digital content on a global basis, throughout the creative process.

Adstream has a centralized platform for managing and delivering global creative content both in traditional and new media formats. It allows agencies and brands to collaborate with multiple clients or suppliers and assist them keeping their content secure.

Adstream ensures delivery of content across different types of media channel, including conventional media channels; and also offers content tracking upon delivery. With the collaboration, Asset Rights Clearance (ARC) by FADEL is now available for the Adstream customers to help them streamline the rights management process. It allows advertisers and agencies to maintain, control and manage associated rights with content stored in Adstream.  “With Adstream, we have built the world's leading global content management and delivery platform, and by integrating FADEL's ARC technology within our service to navigate asset rights, we can continue to help our users deal with the evolving ecosystem," says Gerry Sutton, CEO, Adstream.

Adstream’s platform integrates with FADEL to enable streamlined repurposing of content at a global scale for rights clearances across the companies handling creative content and accelerating the campaign time-to-market. It helps customers to get creative content optimization and reduce total operational cost. "By combining the capabilities of Adstream and FADEL ARC and giving Adstream users a single workflow for asset management, we are helping the world's greatest brands and agencies accelerate their creative process," says Tarek Fadel, Founder and CEO, FADEL.