AdTheorent Beats the Drum for Mobile Ad Industry's First Truly Clean Supply

By CIOReview | Friday, June 19, 2015
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FREMONT, CA: AdTheorent, a technology company that provides mobile ad network recently introduces, an anti fraud solution that delivers mobile ad industry its ‘first truly clean supply’.

By conducting on-going qualitative analysis of mobile websites and apps within its network, the solution spots low value ad impressions that goes undetected mostly in statistical algorithms.

With its robust data-driven predictive modeling platform and capabilities, AdTheorent uses machine learning infrastructure, statistical analysis techniques and qualitative analysis to identify and remove anomalies and aberrational behavior thus eliminating ‘mis click’ issues.

“Fraud detection solutions are en vogue at the moment, but our strategy is not to re-skin existing third party verification offerings, which have limitations. Instead, AdTheorent data scientists and software developers continue to innovate towards both data-driven and qualitative solutions that will advance mobile advertising into its next phase,” says James Lawson, Managing Partner and Chief Legal Officer of AdTheorent.

The company has taken up measures to eradicate fraud on their network, coupled with AdTheorent’s data-driven predictive targeting capabilities the solution will deliver the highest return on ad spend for our ad partners. “The prevalent multi-exchange-connected DSPs are in most cases ignoring the fraud problem or trivializing its importance simply because they offer their advertiser users no viable solution,” adds James Lawson.