Advanced Sports Analytics to Benefit USTA

By CIOReview | Friday, December 16, 2016
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The sports industry is witnessing rapid growth every year by incorporating advanced technologies. Right from organizing the tournaments to maintaining a fully fledged interaction with fans, technology is transforming the sporting arena. Data has become an integral part of sports to provide insights into the player’s performance.

Need for Sports Analytics in Tennis

According to Gartner’s report, data analytics is predicted to be the most important strategic technology for sports where analytics helps to understand reams of data ranging from player performance to fan loyalty. Moreover, collecting data, helps to maintain record of certain developments during the game and also check the correlations among them; and analyzing them to make informed decisions about the same. In addition, sports analytics can also assess the performance of the players and create adjustments at the training level to correct inefficiencies and errors and further analyze opponent teams and their strategy.

For instance, during the US open; the highly attended annual sporting event in the world, the United States Tennis Association (USTA) should ensure that there is uninterrupted access and insights to data to meet the demands of millions of tennis fans around the world.

The USTA works with IBM during the US open, in order to modernize the sport and meet the fans expectations on sporting events. The collaboration aims to bring in predictive analytics to follow the match in real-time and deliver a better experience to the tennis enthusiasts. Whether the match is being viewed in the stadium or through the television or using mobile devices, the cutting edge IBM SlamTracker application allows users to stay connected with the tournaments. The technology also allows USTA to identify and alert the achievements of players in real time, and significantly, share the personal career highlights with fans via social media, web and news sources. In addition, the USTA can also keep track of the match dynamics and analysis; and decipher how the performance pattern impacts player performance.

Moreover, the fans want immersive information that can only be gained through digital platforms including data analytics, social media and mobile technologies. In order to deliver personalized fan engagement, the USTA is incorporating additional technologies including IBM Watson, hybrid cloud delivery and mobile.

Last year, mobile devices accounted for 63 percent of the digital engagement with nearly 500 million page views of stats, profiles and live video streams. Mobile apps also created a revolution in sport analytics. The redesigned and refreshed mobile apps from IBM for Android, and iphone devices helps USTA to keep fans better informed about the US Open matches. The fans can also gain instant information and stats in the form of scores, and live videos.

Benefits of Implementing Sports Analytics in Tennis

The rapidly evolving technologies subsequently enhance the expectations of sport enthusiasts. The popularity of analytics in entertainment has further increased the need for adapting to the changes. Adopting sport analytics provides a platform for IT operations to collect data from a wide variety of sources including camera, and sensors. Looking into the benefits of deploying sports analytics; here are some of them: First, deploying analytics in tennis provides users greater access to information than ever before. The USTA can further update fans and journalists about the game with more precise statistics and information in real-time.

Secondly, the most agitating problem of any sporting organization, the overwhelming spike in the web traffic can be addressed. The analytics helps USTA’s digital web to predict the surging web traffic as the tournament progresses, enabling them to support accordingly and handle the volumes of ticketing without any downtime issues.

Although, the sport of tennis is all about one’s skill and endurance, incorporating modern technologies can contribute toward making the sport more vibrant. In addition, sporting analytics can even benefit fans, coaches, broadcasters, and players alike by providing a deeper level of insight on the match. These technologies are helping the USTA to handle the challenges of today, while meeting the needs of tomorrow.