AI for Better Engagement at Corporate Conferences

By CIOReview | Friday, July 26, 2019

Artificial intelligence (AI) produces numerous opportunities to increase event attendance, improve the engagement of the attendees, and raise revenues.

FREMONT, CA: Modern conferences have transformed drastically due to the incorporation of technology. Teams that leverage technology competes more effectively and fare better than their conventional counterparts. Artificial intelligence (AI) produces numerous opportunities to increase event attendance, improve the engagement of the attendees, and raise revenues. According to a recent survey of over 800 corporate events and conferences, almost 88 percent of the event professionals said that they rely on AI, which is a 107 percent increase from their reported usage in 2017.

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Here are some of the common uses of AI for events:

• Deep Learning to Predict Behavior

The efficient usage of AI data-mining technique sets the field for deep learning. It looks for patterns that provide key insights to the business. AI utilizes machine learning (ML) for improved data mining and for predicting future behavior. The best way is to outsource data mining for deep learning.

The return on investment (ROI) used for deep learning can be calculated by matching the cost of deep learning effort with the revenues that result from increased attendees. Event planners can leverage deep learning capabilities of AI software to learn about the attendees from the past events and use the data to improve future outcomes.

• Biometrics for Registration and Security

AI is crucial for streamlining the registration process by allowing preregistration along with the on-site usage of biometrics for identification. It will not only make the registration process more efficient but also leave an impression in the memories of the participants. Methods such as facial recognition make the registration process faster with minimal human interference. Video surveillance of the crowd allows automatic approval of the attendees against the conventional methods that require humans for the purpose.

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• Event Support

The most impacting outcome of AI is projected through mobile applications. Generally, event managers do not opt for costly custom event mobile apps. Thus, AI-driven chatbots are gaining popularity as they are easily accessible using a mobile device and can effectively answer routine questions. The AI records patterns that arise from the question asked while also storing the feedback from users to the answers given by the chatbots.