AI Optimizing Email Marketing Campaigns
243
![]() 371
![]() 68
![]() |
Marketing executives are usually seen spending hours brainstorming promotional ideas in order to determine the right content for the right audience, and this task can sometimes become too complicated. With an aim to streamline the process, AI is gradually foraying into the marketing domain to ease the burden of marketers and forecast the right combinations that maximize marketing conversions.
Content is the most important component of any marketing campaign. With the use of AI, marketing content can be seamlessly automated to reap better outcome. Historically, marketing experts would employ a tedious trial and error method to get the best content for their campaign in place, but the processes were usually prone to errors. AI has the power to radically transform this aspect. While not just generating fast and error-free content, AI technology in email marketing can also save a lot of time that marketers spend on A/B testing, thus allowing executives to test out a variety of different combinations that I could not inspect before due to time constraints. Besides, AI can help these marketing teams choose the right marketing tool for the right combination of content and drive incremental value to the campaign.
It is also common among marketers to make assumptions on the best time to start a marketing campaign. While the assumption might prove beneficial for few campaigns, it might not work as well for others. This is where AI can be used to drive maximum value to ensure the success of marketing campaigns.
While the concept of AI is exhilarating, it is also quite new in the email marketing space. Thus it is only for the time to reveal what the power of AI holds for the future of email marketing.
Featured Vendor
EDITOR'S PICK
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Bringing Simplicity into the Business
By Gregg T. Martin, VP & CIO, Arnot Health
Build Straight Forward Processes Accept Rapid Fire Change
By Dave Doyle, CIO & SVP, IT, Regal Entertainment Group
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Fueling Your Business through Insights- Driven...
By Adrian Mebane, VP-Global Ethics & Compliance, The Hershey...
The Next 10 Years in Wireless: A Vision for Enterprise...
By Mike Fitton, Wireless Business Unit Director, Altera
Leveraging Cloud and Big Data to Enable Mobile Work...
By Jim Kaskade, VP and GM, Big Data & Analytics, CSC
Streamlining Integration to Simplify Processes
By Thomas Musgrave, EVP & CIO, AmeriCold Logistics
Farm to Table with Big Data Analytics
By Vin Sharma, Director, Strategic Planning & Marketing, Big...
Security: Most Demanding Concern in This New World of IT
By Federico Flórez, Chief Information & Innovation Officer,...
Embracing Disruptive Innovation
By Barbara Adams, VP, Innovative Technology Solutions, Texas...
The Force of Mobile and Wireless Technology: Driving...
By John Mason, CIO, Bottomline Technologies
Cloud as an Enabler of Media Transformation
By Jamshid Khazenie, CTO, USA Today Network / Gannett
A Tale of Two Service Experiences
By Miguel Gamino, CIO & Executive Director-Department of...
Connecting People and Technology to Deliver the Best...
By Bill Schimikowski, VP, Customer Experience, Fidelity...
By Tom Bressie, Vice President, Oracle Cloud
You better watch out, You better not pout, IOT is...
By John Landwehr, Public Sector CTO, Adobe
The Future is JavaScript and the Emerging Web Development...
By Aaron Gette, CIO, The Bay Club Company
On-Premise versus Cloud: The Better Option
By Denise Zabawski, CIO, Nationwide Children's Hospital
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...