Akeneo and ChannelEngineto Jointly Deliver Scalable Solutions for Global Brands
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Akeneo and ChannelEngineto Jointly Deliver Scalable Solutions for Global Brands

By CIOReview | Monday, December 13, 2021
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The partnership between Akeneo and ChannelEngine is ideal for assisting brands and retailers in controlling content across worldwide sales channels and drive growth.

Fremont, CA: In 2020, global marketplace sales increased by 29 percent to $2.68 trillion, accounting for nearly two-thirds of all eCommerce spending. DTC brands, omnichannel retailers, and distributors are scrambling to take advantage of the opportunity, with six out of ten online merchants already selling on marketplaces, up from fewer than half in 2017. Brands must manage, and syndicate product information—including SKUs, product specs, and variation items—across an ever-expanding global ecosystem as the marketplace boom adds new problems. To address this issue, Akeneo and ChannelEngine have teamed up to develop a single source of truth capable of aggregating, standardizing, enhancing, localizing, and managing product material for experience-optimized syndication. Together, the two firms will provide brands, retailers, and distributors a scalable and adaptable solution for unlocking growth opportunities from global marketplaces and 200+ sales channels while assuring uniform and engaging product experiences across all customer touchpoints.

The relationship allows users to manage all parts of their multichannel product content with a single link while also providing native plugins for eCommerce platforms and marketplaces. As a result of the richer and more precise product data, productivity has skyrocketed, sales conversion rates have improved, and product returns have decreased. The Akeneo and ChannelEngine relationship enable more responsive holiday-season sales strategies by assisting global brands, retailers, and distributors in fast bringing items to new regions. Meanwhile, automated localization workflows help teams swiftly translate and adjust product data for usage in new countries and regions, making it easier to launch in foreign marketplaces.

“Product information is the lifeblood of eCommerce, and the key to delivering amazing customer experiences,” states Scott Rogers, Akeneo’sVice President Global Channels and Alliances. “The marketplace boom represents a huge opportunity for global merchants, but only if they can win customers’ loyalty and trust by delivering brand consistency and product content synchronization across all channels. We’re excited to partner with ChannelEngine to provide our clients with peace of mind and scalability, so that wherever customers interact with their products, and however many marketplace channels they operate in, they can provide unbeatable product experiences.”