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Alida Unveils 2020 Product Release to Enhance the Present Core Products

By CIOReview | Wednesday, October 28, 2020

Alida launches its Fall 2020 product release by introducing two new Alida products to improve the present core products and introduce the new Technology Industry solution.

FREMONT, CA: Alida (formerly Vision Critical) unveils its Fall 2020 product release by introducing two new Alida products. It will improve the present core products and introduce the new Technology Industry solution. Every such product aims to assist the organizations in discovering customer truths that can be put into action to enhance the customer experience.

The new products in Today’s Fall ‘20 launch consist of the Alida CXM (Customer Experience Management) and Alida Analytics, and both were earlier announced on October 6, 2020. The delivery of Today’s Fall 2020 product launch has positioned Alida as the creator of the world’s first single customer experience platform that provides both CXM and deep insights.

Discover the Truth with Deep Insights and Broad Feedback

With 163 million members in its digital insight communities, Alida Sparq is the flagship product within the Alida CXM and insights platform. Alida Sparq provides the brands with a 360-degree view of their customers by permitting users to expose deep insights from highly profiled and engaged brand advocates continuously. This release offers many enhancements and developments to ensure Alida’s clients can more efficiently understand the evolution of customers’ preferences, motivations, and sentiments with time.

Alida Sparq Fall 2020 enhancements include:

• Sample management to assist administrators in choosing the right members at the right time

• Text analytics improvements will allow multiple responses to the same individual activity

• Calendar integration through Calendy that will enable advocates to book interviews, product and concept walk-throughs, digital customer advisory board meetings, and more

• Sensitive data redaction for users without sensitive data permissions and more

• Mobile push notifications to develop rules and set real-time alerts

“Brands are transforming how they listen to their customers, now more than ever. Companies are adopting the ‘Power of &’,” said Riaz Raihan, President of Products at Alida. “On the one hand you have CXM, obtaining broad feedback and optimizing millions of customer experiences in real time. On the other, gaining deep insights from highly profiled customers that are advocates of your services and products. When done together, the frictionless data flow between the two domains uncovers incredible new sources of value.”