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FREMONT, CA: Marketing has always been a progressing practice, but rapid digitization has increased the rate of change this exponentially. Modern marketing strategies are inspired by, and contribute to, changing expectations and philosophies, and competitive marketers need to stay ahead of these trends. Nearly 90% of marketers said improving their ability to track and analyze marketing efforts is a top priority, says in a recent report. Fortunately, there are new ways of doing things that bring new opportunities for marketers. Here are four major marketing trends developing among organizations for 2020 and beyond.