CIOREVIEW >> Payment and Card >> Client MATA Introduces GO901 Mobile

By CIOReview | Tuesday, November 24, 2020

Client of, Memphis Area Transit Authority (MATA) has launched GO901 Mobile, a new free mobile fare payment app developed on the myCloudFare platform.

FREMONT, CA: client Memphis Area Transit Authority (MATA) has recently launched a GO901 Mobile. It is a new free mobile fare payment app developed on the myCloudFare platform, which permits the passengers to purchase a bus, trolley, and paratransit fares on their mobile device. The new app can be downloaded to iPhone and Android phones because it is available in both the Apple App Store and Google Play Store. Riders can scan the fares bought from the GO901 Mobile app on electronic validators that are also installed on MATA's entire fleet of vehicles as a part of this project. The app even allows the registered users to keep track of the bus schedules, payment history, and purchase reduced fares.

The development of the new mobile cashless payment system was an ongoing process at MATA for many months. From last December, MATA started providing free Wi-Fi access on every service vehicle like fixed-route buses, paratransit vehicles and rail trolley cars for the new mobile system to function. The launch of the new GO901 mobile app is a part of the new system as it will provide new ticket vending machines and point of sale systems soon.

The development of a new next-generation fare collection system was also on the way long before the beginning of the COVID-19 pandemic, but the pandemic has further confirmed the requirement to provide cashless fare options thus removing the necessity for contact at the farebox among operators and passengers.

"We're seeing all across the country how the COVID-19 pandemic has caused more industries including public transportation to take a second look at how to operate in a cashless economy," said MATA Chief Executive Officer Gary Rosenfeld. "When the pandemic hit earlier this year, MATA had stopped collecting fare temporarily because we were also concerned about how long the virus could live on paper money. With the introduction of the new GO901 mobile app, it will hopefully remove the fears associated with the virus and paper money as well as offering passengers more convenient payment options and the possibility of attracting new customers who don't want to carry cash or go to the Transit Centers to purchase passes."