AMP Agency AppointsKiki Takakura-Merquise as its VP of Digital Transformation
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AMP Agency AppointsKiki Takakura-Merquise as its VP of Digital Transformation

CIO Review

Kiki will assist client partners at AMP in better connecting with their customers by identifying and managing digital technologies that transform their companies.

FREMONT, CA: AMP Agency, an integrated digital agency, is staffing its business strategy offering to best represent clients navigating emerging technology and media, as well as larger, more dynamic business shifts. Kiki Takakura-Merquise will join AMP as Vice President of Digital Transformation to help lead the way. Kiki’s work has been split between client and agency, and her life has been split between Japan and the United States, giving her a unique perspective to AMP’s clients. Zillow, Maruchan, Eastern Bank, and Southwest Airlines are among the agency’s clients.

“The addition of Kiki is an important step for AMP as we continue to build out our services to meet present and future needs of our clients,” said Michael Mish, Senior Vice President and General Manager, AMP Agency. “Our clients look to us to provide value beyond the marketing scope. Our agency acts not only as an extension of the clients marketing team, but a strategic partner to future-state their businesses. Kiki will lead the process of formally building out our digital transformation consulting arm.”

She will assist client partners at AMP in better connecting with their customers by identifying and managing digital technologies that transform their companies. Kiki has had a significant effect on customer experience and digital transformation in general, and she has paved the way for other women in data technology. A few highlights from my career: Alphabet/Google, Dell, Microsoft, T-Mobile (Deutsche Telekom), and Toshiba have all benefited from her insight. Kiki worked in CX planning and product management at Nokia in San Francisco earlier in her career, heading a multinational, virtual team, which was unusual at the time.

“Frankly, what I have found is that a lot of clients will spend millions of dollars with some of the major, global consulting firms, for strategic plans that are not attainable,” Kiki said. “These clients basically have flushed a lot of money down the toilet. At AMP, there is a heavy focus on pragmatism. Our point of view is to help a company transform and get to the next stage in a way that is in tune with who they are and in a way that is authentic to them as an organization.”

She was instrumental in rethinking a luxury retailer’s complex consumer segmentation plan at a multinational strategic design firm in San Francisco. She spent the last seven years in Japan working for Alliance Data Systems: Epsilon International, now a division of Publicis Groupe. Kiki is preparing a less-is-much-more strategy for clients now that she is back in the United States, which is both consumer-centric and realistic.

Another goal for Kiki is to imbue transformative thinking across the agency. “It’s already there at AMP, it is in the cultural DNA to find better ways for clients to reach consumers, and I plan to lean into that even more and level up.”

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