
Amplifying Advertising and Marketing with Artificial Intelligence
Whether it is Google or Tesla’s self-driven cars, AI is ruling all over. Assimilating these AI technologies into marketing can bring in substantial growth in the businesses.
Fremont, CA: Artificial Intelligence (AI) is replicating the cognitive behavior of humans today. Its scope is well recognized in the advertising and marketing fields, where the professionals are required to make well-informed decisions and strategies for upscaling their business. Let us take a look at how Artificial intelligence is employed in advertising and marketing.
Recommendations and content curation
Application use predictive analytics to study consumer behavior and offer them the best recommendations and raises the satisfaction among the customers and therefore adds profitability to the business.
Algorithms for search engines
The organization must incorporate the most efficient and appropriate AI for the best results. The AI of Google, RankBrain, deploys machine learning where the algorithms of the search engine are trained to explicate the queries based on the intention of the user. This is why Google can yield better search results than many other search engines.
Writing/ Content Creating Platform
Today, content creation integrates AI for delivering the best suitable content to the target audience. The AI integrated content writing platform uses real-time writing assistance and machine learning, which analyzes the content and provides suggestions that could engage the audience more.
What Facebook has done with its AI research is a striking landmark for a social networking site. Facebook uses intuitive AI, which enables the application to peruse over-head images of the landscapes and detect humans. Based on this analysis, they deploy internet drones to provide internet access to the ones who are devoid of it.
Automated Advertising
The function of advertisements is to steal the attention of the audience and convert them into loyal customers. To make the most out of it, AI blended advertisements are distributed across the market. Using Programmatic Advertising, Google has automated selling and purchasing of ad inventories with real-time bidding across several platforms and channels, which has benefitted better analysis of consumer behavior.
AI-enabled Emails
The key to succeeding in email marketing is composing compact, easily readable, and understandable emails. Phrasee has introduced an AI-enabled marketing platform for featuring emails that are more customer-oriented. These mechanisms strategically design the emails in a way that impels the users to acknowledge the emails.
Thus, it is evident that advertising and marketing owe a big share of their success to AI. Advertisements are more interactive and appealing today. Alongside manual labor, these technologies have also reduced the cost and improved decision-making capabilities of the organizations by incorporating appropriate ads and marketing skills.
See also:
ON THE DECK
Featured Vendors
EDITOR'S PICK
Essential Technology Elements Necessary To Enable...
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
Comparative Data Among Physician Peers
By George Evans, CIO, Singing River Health System
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Unlocking the Value of Connected Cars
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
Digital Innovation Giving Rise to New Capabilities
By Gregory Morrison, SVP & CIO, Cox Enterprises
Staying Connected to Organizational Priorities is Vital...
By Alberto Ruocco, CIO, American Electric Power
Comprehensible Distribution of Training and Information...
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Big Data Analytics and Its Impact on the Supply Chain
By Pascal Becotte, MD-Global Supply Chain Practice for the...
Technology's Impact on Field Services
By Stephen Caulfield, Executive Director, Global Field...
Carmax, the Automobile Business with IT at the Core
By Shamim Mohammad, SVP & CIO, CarMax
The CIO's role in rethinking the scope of EPM for...
By Ronald Seymore, Managing Director, Enterprise Performance...
Driving Insurance Agent Productivity with Mobile and Big...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
Transformative Impact On The IT Landscape
By Jim Whitehurst, CEO, Red Hat
Get Ready for an IT Renaissance: Brought to You by Big...
By Clark Golestani, EVP and CIO, Merck
Four Initiatives Driving ECM Innovation
By Scott Craig, Vice President of Product Marketing, Lexmark...
Technology to Leverage and Enable
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...
Evolving Role of the CIO - Enabling Business Execution...
By Greg Tacchetti, CIO, State Auto Insurance
Read Also
Major Trends Shaping Fintech Revolution
BANKEX: Secured Blockchain-based Tokenization
Importance of Artificial Intelligence Drones
