Analyzing Global Differences for Better Digital Marketing
With Digital Marketing extending to every nook and corner of the world, businesses are utilizing it innovatively to change how customers are served.
For example in the automotive industry, digital marketing plays a significant role in how cars are bought, sold, and marketed around the globe. The traditional way of purchasing a vehicle in the U.S. involves consumers browsing inventory at a car dealership, taking inputs from friends and then negotiating on the price after a test drive. Today there is a shift in this scenario; buyers are using online resources, as there is a vast amount of information present. Buyers are provided with many options-from best price to value-to choose from. All of this can be done without taking trips down to the dealers.
Progressive automotive dealers are slowly engaging and adapting to the new type of customers. But what could work in one nation doesn't necessarily work in another. There is no one-size-fits-all solution because digital marketing is progressing at a fast pace around the world.
Regardless of these changes, car sales are still a huge business, and for people looking to buy cars, access to online information is massive.
In the U.K., car purchasers order their cars with particular features even before getting in touch with a dealer. This dynamic permits U.K. dealers to precisely anticipate car inventories ahead of time. This ensures a good business model as they keep fewer cars than their counterparts in the U.S. It is observed that automotive marketing is different in the U.K than in other parts as their automotive websites focus more on configurations than allowing customization. Also, dealers have multiple stores, which mean dealer groups are marketed first as opposed to individual store locations.
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
By George Evans, CIO, Singing River Health System
By John Kamin, EVP and CIO, Old National Bancorp
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
By Gregory Morrison, SVP & CIO, Cox Enterprises
By Alberto Ruocco, CIO, American Electric Power
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
By Sergey Cherkasov, CIO, PhosAgro
By Pascal Becotte, MD-Global Supply Chain Practice for the...
By Stephen Caulfield, Executive Director, Global Field...
By Shamim Mohammad, SVP & CIO, CarMax
By Ronald Seymore, Managing Director, Enterprise Performance...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
By Jim Whitehurst, CEO, Red Hat
By Clark Golestani, EVP and CIO, Merck
By Scott Craig, Vice President of Product Marketing, Lexmark...
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
By Amit Bahree, Executive, Global Technology and Innovation,...
By Greg Tacchetti, CIO, State Auto Insurance