AnyMeeting Powers Marketers with CRM Platform and Webinar Engagement Data

By CIOReview | Thursday, November 5, 2015

HUNTINGTON BEACH, CA: AnyMeeting, a company indulged in webinar and web conferencing software is converging with notable business apps including Salesforce, HubSpot, LinkedIn and over 400 others through an integration with Zaiper.

Zaiper interconnects business apps by allowing users to specify triggers and actions between apps using a simple point-and-click interface. This will enable the customers to connect to Any Meeting marketing automation; email marketing and CRM platform through prepackaged ‘shared Zaps’ or by creating one’s own Zaps.

The prepackaged Zaps includes Salesforce, which automatically creates a Salesforce lead when registered for a webinar; Constant Contact adds webinar registrant from a Constant Contact signup to AnyMeeting; Eventbrite  to register attendees for your AnyMeeting webinars.

"As we increase our strategic focus on specific high-value use cases, helping the SMB marketing professional capture and leverage engagement data is critical. This is an important first step in helping marketers get actionable webinar and meeting data into the places their marketing and sales teams can best take advantage of it,” says Costin Tuculescu, CEO & founder of AnyMeeting.