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FREMONT, CA: In the new era of digital transformation, APIs have enabled businesses to tap into social media and other digital platforms to expand their market reach. Therefore, brands need to consider APIs that can unlock the power of the cloud as a central resource to all digital activity. By understanding how APIs can be used in present and its future possibilities, marketing can play a key role in driving forward commercially viable digital brand. While the customer experience is the end game to innovation, APIs have become a cornerstone for achieving competitive advantage in the digital economy.