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Application Programming Interface (API) has carved a path for the emergence of new services by providing collaboration between applications and databases of one or more companies. Despite the innovation, APIs have also evolved customer-company relationship that allows providing accurate information and providing a quality customer experience which accounts for the capabilities of the product. The customer relationship channels have increased their consumers who can interact with their brands via stores, voice, email, mobile applications, and chatbots. There are multiple points of interactions used by customers, which forces companies to consider communication through many channels to deliver the seamless customer experience. To have a unified communication, the data has to be synchronized from one channel to another and be cross-checked they are related to the same brand.