Appier Acquires Woopra to Establish the next-generation, AI-powered Customer Data Platform
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Appier Acquires Woopra to Establish the next-generation, AI-powered Customer Data Platform

By CIOReview | Thursday, November 3, 2022

The new platform will allow businesses to achieve the quickest time-to-insight through superior analytics and straightforward data visualization.

FREMONT, CA:"Appier will now be able to combine the best of our AI-powered offerings in first-party data management and customer insights with the outstanding analytics and visualization capabilities from Woopra to offer a best-in-class CDP for businesses around the world. Together with Woopra, we will continue to innovate our products, with AI at its core, to bring more creative solutions to the modern marketer operating in a digital environment. Our mission is to turn AI into ROI by making software intelligent. With this acquisition, we are committed to supporting Woopra's customers and we will continue strengthening our innovation in CDP, where all companies can reinvent their customer experience and boost their business opportunities with the power of AI." says Chih-Han Yu, Co-Founder and CEO of Appier.

Appier, one of the leading artificial intelligence (AI) software-as-a-service (SaaS) firms, declared the acquisition of Woopra. This U.S.-based customer journey analytics SaaS company provides enterprises with deep data and insights for engaging with customers. This acquisition will reinforce Appier's leading position in processing first-party data for developing a next-generation Customer Data Platform (CDP) with cutting-edge AI technology and user-centric visualization analytics.

Organizations can integrate and synchronize customer data via one-click connections by adding Woopra to Appier's suite of AI-powered solutions. It can evaluate every touch point along customers' journeys in real-time and leverage the full potential of Appier's AI-based decision and execution capabilities.

Woopra, headquartered in California, United States, has a large customer base in the United States and Europe spanning B2C and B2B sector verticals and offers a robust and established SaaS platform for customer journey analytics, product analytics, marketing automation, and data management. The global client base of Woopra will also provide Appier with considerable chances to further extend and cement its global footprint, particularly by boosting the business growth of its enterprise product lines.