Apsalar and Tapad Partner to Help Brands Implement Cross-Device Customer Behavior

By CIOReview | Friday, August 28, 2015
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SAN FRANCISCO, CA: Apsalar, provider of mobile data management and app measurement, announces a partnership with Tapad, provider of unified cross-device marketing technology. The agreement fosters Apsalar’s ability to unite in-app and other digital customer behavior data as part of its mobile Data Management Platform (DMP) offering.

Along with mobile app attribution and tracking space, Apsalar has debuted comprehensive mobile DMP services, which use mobile advertising IDs as the foundation for rich customer profiles. The Apsalar Mobile DMP will leverage Tapad’s large and growing device graph to unite cookie-based PC and mobile web data with mobile app customer behavior data.

“Apsalar is focused on empowering marketers to control and fully leverage their first-party data to drive extraordinary marketing effectiveness. Cross-device matching is a critical component of this mission and we are pleased to partner with cross-device matching leader Tapad to help fulfill that essential mission,” says Michael Oiknine, Cofounder and CEO, Apsalar.

Tapad’s Device Graph, which operates the cross-device algorithm, interprets trillions of data points every month to determine if different devices are related or owned by the same person. The solution uses a combined data approach, leveraging both probabilistic and deterministic data modeling.

“Apsalar’s ability to deliver rich in-app behavior and insights brings an increasingly important set of customer signals to clients focused on data-driven, customer-centric marketing. We look forward to the opportunity to work with Apsalar as they help clients take ownership of their customer data and derive maximum value from it,” says Are Traasdahl, Founder and CEO, Tapad.