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Arc Publishing Incorporates to Bring in Automation

By CIOReview | Wednesday, December 23, 2020

The Sophi Analytics native Arc integration is integrated into Arc Themes by default, removing the need for custom tags.

FREMONT, CA: Arc Publishing, a modern digital experience platform, recently announced the incorporation of Sophi, The Globe and Mail's suite of automation and predictive analytical solutions. These native integrations will be made available to more than 1,400 websites using the Arc Publishing platform and expand on Arc's existing integrations and capabilities.

" will equip the publishers, broadcasters and brands Arc supports with data and insights to make real-time content decisions that drive business impact," said Scot Gillespie, CTO, and GM, Arc. "As an early adopter of Arc, The Globe and Mail serves as a model for the industry in the pivot to be digital-first, having refocused resources on strategic initiatives like building a state-of-the-art analytics team and innovation lab. We're thrilled to collaborate with them on this integration and look forward to executing on our joint mission of driving greater efficiency and data-based decisions across our global customer footprint."

The Sophi Analytics native Arc integration is integrated into Arc Themes by default, removing the need for custom tags. This feature builds on Sophi's Arc Home integration's success, adding web analytics data to the Arc workflow and helping publishers recognize the importance of their content as they work.

"Sophi is dedicated to driving business transformation for publishers and content creators utilizing the power of data. I'm glad to see our partnership with Arc bring Sophi's incredible capabilities directly to Arc customers," commented Phillip Crawley, Publisher, and CEO, The Globe and Mail.

In addition to analytics, the collaboration brings together the native integration of Arc's low-code/no-code site editor, PageBuilder, and Sophi Automation. This automated content curing approach uses powerful predictive capabilities, natural language processing (NLP), and advanced optimization routines to help publishers automatically recognize and encourage their most valuable content across their Arc-powered assets.

"The Globe and Mail has been using the Arc Publishing platform since it was introduced and being able to marry its incredible strength as a CMS to Sophi's advanced analytics and automated content curation engine directly within Arc is going to be a game changer for a lot of publishers," noted Greg Doufas, CTO, The Globe, and Mail.