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Arcade Named Affinity Partner with AIADA

By CIOReview | Wednesday, April 28, 2021

This collaboration would provide car dealerships with a new tool to help them increase sales and service income, streamline communication, increase loyalty and employee satisfaction, strengthen customer service, and boost sales.                                 

FREMONT, CA: Arcade, a Performance Engagement software solution designed to motivate, engage, and incentivize employees through gamification strategically, has been announced as an Affinity Partner with the American International Automobile Dealers Association (AIADA). This collaboration would provide car dealerships with a new tool to help them increase sales and service income, streamline communication, increase loyalty and employee satisfaction, strengthen customer service, and boost sales.

Arcade integrates with the dealership’s CRM and DMS, translating set KPIs and business goals into real-time gaming rewards to encourage employees to take actions and behaviors that help the dealership develop. When expectations are met, team leaders have the freedom to deliver a variety of departmental competitions and rewards, assisting dealers in increasing performance and productivity while rewarding sales staff, BDC teams, and service advisors.

“No other industry partner of AIADA offers a solution like Arcade,” said Andre Riley, Arcade’s Chief Revenue Officer and Head of Growth. “As automotive dealerships struggle to keep employees challenged, engaged, and hitting KPIs, Arcade brings a solution that makes work fun again, driving employee motivation, recognition, and performance within your teams.”

AIADA members will benefit from unique pricing, discounts on services, engaging content, and thought leadership tools focused on improving employee motivation, interaction, and retention due to this relationship.AIADA President and CEO Cody Lusk sees this relationship as a way for dealers to change their culture to cater to a millennial customer base with different standards for dealing with car dealerships. “With a rapidly changing automotive retail marketplace, Arcade can assist dealers by effectively incentivizing employees with a gamification platform that keeps the team engaged and focused on goals,” Lusk says. “Having access to this new platform gives our members the ability to recognize good employee behavior and celebrate accomplished goals and achievements.”