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Bring Your Own Device (BYOD), Bring Your Own Technology (BYOT), Bring Your Own Phone(BYOP) refers to the policy wherein the enterprises are allowing their employees to carry their personal devices to the workplace. The discussion over what is more effective for business- BYOD or employer-provided devices is still a question of debate. A study from the Oxford Economics and Samsung, Maximising Mobile Value: Is BYOD Holding You Back? certifies that employer-provided-devices are better in the long run due to the reduced costs and increased productivity. This raises the question that- how effective is BYOD?