ASci Provides Better Management Insight to Marketers

By CIOReview | Monday, August 10, 2015

NEW YORK, NY: AudienceScience, an advertising technology and services company, has recently launched ASci Signature, a multi-platform solution that provides desired audience matching to marketers and eliminates wasted ad spend. This gives an insight of how every dollar spent goes towards reaching desired consumers across online display, video and mobile media.

AudienceScience has delivered the solution by keeping in mind the technological and Internet-ready devices growth. Due of the lack of unique identification and targeting strategies for each device, consumers have to see the same ads across multiple devices leading to a poor consumer experience but with the introduction of ASci Signature, advertisers can now build one unified platform from where they can target their desired audiences andcan show their advertisements to them wherever and however they access the Internet.

In addition, the platform provides marketers with three other advantages, states Marketwired. They are Frequency Management Across Devices, at Scale, where advertisers can manage frequency capping at the user level across channels; the other benefit is the Cross Device Matching Confidence Level, where the solution ensures the highest matching probability across data centers in the Americas, EMEA and APAC. The other benefit that advertisers will get is Segment Targeting on Mobile Devices, which enables the marketers to leverage existing desktop segments for mobile media execution, linking a user’s desktop or laptop to their mobile identifier.

Talking about the new launch, Tim Barnes, Chief Product Officer, AudienceScience, explains, “Until now, waste and ad replication across channels have been widely accepted by marketers, despite the very clear negative impact. But now there is no place for that in today’s ad market. ASci Signature makes it possible for brands to use all of the data available, across all channels, to deliver a harmonious ad experience.”