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ATM.TV Joins FCTI to Introduce DOOH Advertising at 7-Eleven ATMs

By CIOReview | Wednesday, December 23, 2020

ATM.TV has developed a proprietary software and hardware platform that allows advertisers to target HD screens mounted above ATM units.

FREMONT, CA: ATM.TV, a company specializing in digital content and brand advertising, has entered into an exclusive distribution and marketing agreement with FCTI, a nationwide ATM solutions provider to include exclusive ATM toppers and 7-Eleven content. 7-Eleven is one of the largest chains in the convenience-retailing industry.

ATM.TV has developed a proprietary software and hardware platform that allows advertisers to target HD screens mounted above ATM units. FCTI has recently installed Digital-Out-Of-Home (DOOH) screen networks above its ATMs at over 8,500 participating 7-Eleven stores in the U.S.

"We believe the collaboration with 7-Eleven will create invaluable opportunities for advertisers to target consumers across the single largest ATM network in the U.S," said Daniel Aharonoff, a digital marketing and technology veteran who will head the effort.

The ATM.TV launch will use a software and hardware platform that will allow advertisers to target HD screens positioned above ATM units. While the implementation presents opportunities for omni-channel targeting, the selection of ATM.TV, as a DOOH partner for 7-Eleven locations, is anticipated to make this new company one of the strongest players in the space.

"ATM.TV's entry into the digital-out-of-home space comes during a global pandemic that has seen many people turn to convenience stores for quick shopping trips to avoid supermarkets and big-box stores," Aharonoff said. "As traditional TV viewership continues to decline and other non-traditional media vehicles have uncertain futures, the DOOH marketplace is growing rapidly to meet advertiser demand for digital media, with the added benefit of out-of-home placement."

The business is also talking to potential brand marketers about ways to market their goods and services on-screen. Consumers visiting participating 7-Eleven outlets can expect to see a new ATM.TV experience at local stores around the country in the coming weeks. The device is scheduled to be fully deployed by the end of the year.