AudienceScience Joins SpotXchange to Provide Mobile Video Inventory

By CIOReview | Tuesday, August 18, 2015
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NEW YORK, NY: AudienceScience, an enterprise advertising management system partners with video advertising platform SpotXchange, to support mobile video ad inventory for global brand advertiser clients through OpenRTB integration.

The alliance will make it easier for AudienceScience’s brand-direct client to access mobile video inventory. In addition, the OpenRTB integration and SpotXchange marketplace will tackle in-app traffic thus managing valuable inventory. "SpotXchange opens up new opportunities for brands looking to reach consumers with video advertising both in-app and across the mobile web. As AudienceScience continues to expand its cross device targeting capabilities, we'll look for valuable partners like SpotXchange, which can facilitate both direct and RTB buys,” Mike Peralta, CEO, AudienceScience.

SpotXchange’s ad sever supports both programmatic and direct sold campaigns, resulting in an increased transparency within work process. The solution is built to support publishers full demand stack from premium direct campaigns to programmatic private marketplace deals. "Our integration with Audience Science significantly boosts the robust pool of buyers we are able to offer publishers across both desktop and mobile,"says Mike Shehan, CEO, SpotXchange.