Augmented Reality and the Hospitality Industry
In the recent years, augmented reality (AR) and virtual reality (VR) techniques has emerged as a crucial means which allows businesses to alter the way of customer perception. It is no more astonishing that a wide range of industries has been diving into AR to improve customer satisfaction and increase their bottom line.
Among various types of industries, the use of AR has become extremely valuable to the hospitality industry in showcasing the hotel building and the interiors to drive more number of customers.
Augmented reality serves to change a person’s perception of their physical surroundings, through the use of digital technology. AR itself can be deployed in several ways through smartphones, computers, and headsets. Essentially, it instigates digital components into reality, rather than altering the reality itself.
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Augmented Reality offers boundless opportunities to hotels and traveling businesses to engage several guests and travelers. It also provides instant information to customers at all times of a day to improve their entire staying experience.
Below are some of the most effective uses of AR viewed in the hospitality industry so far.
Interactive presentation of hotel rooms
An essential way in which hotel owners can utilize AR to boost their services through interactive elements within the room in the form of wall maps. Customers can see additional information about the local places of interest by pointing their smartphones towards the wall map which can potentially make their stay more enjoyable and convenient.
Beacon technology is almost connected to the concept of AR and operates through Bluetooth which allows marketers to send a virtual key to the customers to unlock their doors through smartphones even when they are in other locations.
Hospitality Industry is continually looking for ways to recreate the hotel environment using Augmented Reality. Many hotels allow children to view themselves alongside characters from Disney films through augmented reality and Disney stars.
The dominance of AR technology within the hotel and travel sector has been increased rapidly with the advance shifts in generic computing platform to explore the possibilities of user experience.