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Augmented reality is fundamentally changing the digital experience of the real world. It is an intensive version of reality created using technology to add digital information on an image of another bringing the next generation of experience and engagement to millions of homes that were earlier restricted to a two dimensional TV screen. It also helps companies redefine customer satisfaction and guides them in connecting with users in various innovative ways. Augmented reality has become an elemental part of a company's business strategies in enhancing the customer experience by keeping them engaged with a product in their physical space. Companies customize brand interactions and create a gripping experience for its customers.