Augmented Reality Improving Customer Experience

By CIOReview | Tuesday, May 22, 2018
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Augmented reality is fundamentally changing the digital experience of the real world. It is an intensive version of reality created using technology to add digital information on an image of another bringing the next generation of experience and engagement to millions of homes that were earlier restricted to a two dimensional TV screen. It also helps companies redefine customer satisfaction and guides them in connecting with users in various innovative ways. Augmented reality has become an elemental part of a company's business strategies in enhancing the customer experience by keeping them engaged with a product in their physical space. Companies customize brand interactions and create a gripping experience for its customers.

Augmented reality has enhanced the customer experience in many different ways particularly in marketing, sales, customer service through emotional connection by making the customer visualize and feel the product and by providing easy access to information in various formats that promotes multi-sensory learning. It has become a go-to platform for a plethora of customer interactions across numerous segments. Customer experience is an ever-transforming coliseum in which digital organizations compete. Augmented reality brings new ways of engaging customers with next-generation experiences to drive brand loyalty unlocking the early operational performance benefits creating a new augmented reality enhanced customer experience.