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Automation Intelligence the foremost step before Artificial Intelligence

By CIOReview | Friday, March 30, 2018

The popularity of artificial intelligence (AI) in the IT industry has overpowered the marketing strategies of almost all businesses at present. Startups are using AI as a buzzword; they use the term as a means to attract their target audience with an aim to project themselves as providers of cutting-edge technology. According to most startups, AI is about to transform the way business is done in a very short span of time. One of the online retail big shots has claimed that using AI in recommending products to customers makes their shopping experience better. However interesting and alluring that might sound, according to AI experts, this is not artificial intelligence, rather a smart business strategy that triggers customers to buy more.

True AI simulation in business will take a little more time, as suggested by AI professionals. The huge chunks of data that are generated on a daily basis need to be integrated and organized first, which is a crucial factor in understanding customer behavior. Herein lies the importance of automation. As observed by seasoned IT heads, the customer relationship management system (CRM) and the enterprise resource planning system (ERP) must be integrated along with the social, marketing and e-commerce data, which will automate the entire workflow and enable advanced understanding of customer behavior while simultaneously inducing productivity. In addition, retailers save more on time and allow customers to experience same day shipping facility. Companies can also leverage best artificial intelligence in email marketing as well as managing refunds and payments. Therefore, it is imperative that retail companies leverage automation intelligence into data integration and analysis before projecting their products as recommended with the aid of high-end artificial intelligence.

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