'Azuqua' Makes SaaS Application Integration Effortless
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'Azuqua' Makes SaaS Application Integration Effortless

By CIOReview | Tuesday, March 11, 2014

SEATTLE: Azuqua, a cloud based business optimization platform has commenced a service that helps companies connect their cloud-based products collectively faster with the option of not having to write any code. Integration of Software as a Service applications were a costly affair which took months but with Azuqua, it is much easier to implement with its drag and drop visual designer. The service targets midsize companies who were unable to integrate system because of cost factor. It also predicts to be widely used by sales, marketing and service personnel working on multiple platforms.

The startup that began under Nikhil Hasija, former Microsoft employee and Craig Unger has brought the business optimization service under control and provides enhanced flexibility of cloud process engine. It easily automates two or more SaaS applications and supports a variety of services including Facebook, Google Sheets, LinkedIn, Microsoft Dynamics CRM, Salesforce, Trello, Twilio and Twitter.

It works on the natural language processing capabilities such as meaning extraction and sentiment analysis. For instance, it analyzes Twitter for negative sentiments and creates support tickets in Salesforce that notifies the right customer service representative or collects information from the websites and enhance profiles with social data to improve the quality of leads and also connects cloud-based calendars with Asana or Evernote.

“Azuqua’s vision is simple: we want to make it easy for companies to create and execute robust business processes spanning multiple cloud services so they can quickly provide more value to their customers. This is the next step for the API economy as we build upon the ever-growing volume of APIs exposed by individual services,” said Hasija, CEO of Azuqua.

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