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FREMONT, CA: The competition to earn the trustworthiness of the guests is at an all-time high for hotels, and many have turned to the latest technological trends to help them accomplish it. From hotels staffed entirely by robots to the newest trend of using facial recognition as room keys to unlock doors, flashy initiatives have been among media headlines for quite a time. Hoteliers need to find an equilibrium between technology and hospitality to provide what their guests need as sometimes the sector fails to align itself directly with customer satisfaction. 