Belly Leverages its Loyalty Platform to Simplify Marketing Solutions

By CIOReview | Friday, August 14, 2015
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CHICAGO, IL: Belly, a provider of loyalty platform, announces a comprehensive marketing suite, Belly Complete for retailers. Leveraging Belly’s customer loyalty solution, businesses can connect their offline customer with online marketing initiatives. Belly complete is a suite of loyalty, email, social media, mobile and customer acquisition tools facilitating enhanced customer relationships.

Belly is one of the selected mobility partners working with Apple to drive business transformation across iOS devices. The company’s integration with other included technology companies will enable businesses to drive maximum benefits from iPad within their work environment. 7-eleven is one among local businesses and enterprise partners working with Belly to power their iPad-based customer loyalty program.

Belly is enabling organizations to access insightful customer dataand boost marketing programs by connecting customers digitally. Host of features added to Belly Complete include Auto engage, Campaigns and Belly Bites.

Auto-Engage sends actionable campaigns to customers on behalf of merchants by analyzing customer data collect through each business’s loyalty program. Businesses can setup triggered offers by incentivizing customers to come back based on purchase history. Belly’s email marketing product can track an email’s performance from the time sent through to the customer’s in-store visit. Dynamic email campaigns can be generated within minutes with the help of custom templates aligned with merchant’s marketing goals. Merchants can also segment customers based on their Belly engagement and bring back customers by offering rewards via emails.

Belly Bites is a customer acquisition tool that taps millions of Belly members. Business can utilize Belly Bites to target potential customers by offering free samples of a signature product or a service based on their shopping habits and historical interactions.

“By always focusing on building the best product for the businesses we partner with, we’ve redefined how businesses engage with their customers,” says Logan LaHive, Founder and CEO, Belly. “We're excited to work with Apple to transform how retailers use their iOS devices to drive their business forward.”