Benchmark Email Launches AI-Powered Suite Of Tools
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Benchmark Email Launches AI-Powered Suite Of Tools

By CIOReview | Friday, August 19, 2022

Polaris Software's future roadmap includes a number of new capabilities in their Smart tools package, ranging from AI-powered design to predictive sending and more.

Fremont, CA: Polaris Software's sales and marketing products assist small businesses, marketing agencies, venture investors, and major senders in managing client connections, connecting in the inbox, and automating sales and marketing. Polaris Software's email marketing, CRM, and contact management tools get used by over one million users across 25,000 organizations to establish relationships and convert prospects into customers.

Benchmark Email, a Polaris Software subsidiary, has released Smart Content, the second in their new set of artificial intelligence technologies.

Benchmark Email's AI-powered copywriting solution, Smart Material, enables users to produce professional text from the start or modify current Content with a few easy inputs.

"We see AI as the future of sales and marketing software. Time is a precious resource, and marketers need a way to create compelling Content quickly," says Polaris CEO Jonathan Herrick. "Smart Content gives Benchmark Email users the tools they need to accomplish their goals and stand out in the inbox so they can focus energy on building relationships and growing their businesses."

Smart Content technology gets ideally equipped to satisfy the objectives of marketers regardless of the aim - ecommerce, B2B, or B2C - with customers spanning many industries. Benchmark Email memberships, both free and premium, include Smart Content.

Smart Content will be available in the spring of 2022, after the introduction of Smart Sending. Smart Sending is a backend machine learning solution from Benchmark Email that intelligently identifies unengaged contacts and instead targets a user's highly engaged audience to increase overall deliverability and sending reputation.

"We're encouraged by the results we've seen for our customers since the launch of Smart Sending. Post-launch data has so far shown a 50 percent increase in global email open rate and a 33 percent decrease in ISP-related bounces for Benchmark Email customers," says Polaris Chief Technology Officer Matt Rhodes.

Polaris Software's future roadmap includes a number of new capabilities in their Smart tools package, ranging from AI-powered design to predictive sending and more.