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Benefits of Integrating CRM and ERP in a Single Platform

By CIOReview | Monday, April 2, 2018

In today’s market the customer touch points are spread across multiple channels and platforms, thus companies often miss out on crucial data and are prevented from providing a personalized experience to the customers. Most businesses use CRM systems to manage customer data and ERP system to manage the core business processes. Incidentally, when these two technologies are combined, it improves the productivity and the profitability of a business.

In fact, both the systems can be synced together to highlight the gaps in customer information to the executives. The businesses can then customize the data required and eliminate unnecessary information from the dashboard. As the data in both the systems will represent a singular front it can be used as a reliable and credible source.

The tie-up will pose as an advantage to the sales team as they will be able to better understand the thought process and needs of a particular customer with the help of partnership history with the company and the customer information. The CRM and ERP combination would help sales close the deal efficiently and swiftly as they will be better equipped with data to create a business proposal customized according to the client’s preference.

Moreover, administrators will be freed from the burden of feeding the same data in multiple systems and reconciling all the data across the different systems which can be quite burdensome. It will increase the efficiency of each worker and considerably reduce administrative cost. The CRM-ERP system can be automated to update and integrate data from time to time. Assimilation of the two systems into a single platform will effectively increase productivity and overall efficiency.

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