Bidtellect Enables Oracle Marketing AppCloud Clients to Target First Party and Behavioral Data in Native

By CIOReview | Friday, May 20, 2016
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DELRAY BEACH, FL: Bidtellect, a provider of native advertising technologies and solutions, has recently declared that the company has launched an application on the Oracle Marketing AppCloud that is available for the users to download on the Oracle cloud marketplace.

Oracle Marketing AppCloud is one of the businesses’ comprehensive marketing technology ecosystems, providing the customers of Oracle with a broad set of marketing apps and data services to broaden and optimize their technology investment funds. The integration of new application to Oracle Marketing Cloud helps marketers to push client’s user data to Bidtellect in order to layer data directing onto their native ad campaigns with Oracle’s Data management platform (DPM).

Chief Marketing Officers (CMOs) and their teams are provided with data-driven solutions through the Oracle Marketing Cloud to simplify marketing resources and to deliver more customized customer-centric experience across every path for attracting and retaining ideal customer. These advanced marketing solutions connect content, cross-channel, and social marketing with activation and data management, for enterprise B2C and B2B marketers on a single system of track record.

The application will enable Oracle Cloud Marketplace users to conveniently sync the first party user data and behavioral data with the Bidtellect. With the ability to synchronize first party user data, the app allows Bidtellect to target these divisions as made available within their Demand Side Platform (DSP). It also enhances the vendor’s ability to utilize layering, native advertising on client specific data pools.

The privacy of the user data is well secured by only allowing audiences to be pushed the client ad campaigns, ensuring the data will not be visible elsewhere. For pushing data to Bidtellect, clients need to get CustomerBrandID as provided by a member of Bidtellect client Service team.