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Big Data Analytics in the Banking Sector

By CIOReview | Tuesday, June 11, 2019

FREMONT, CA: The banking sector has progressed with the digital revolution, owing to which there has been an incredible expansion in the dynamics of data analytics and AI. Predictive analytics can be employed for enhancing the customer base and also for optimizing the costs. There is a bulk of Big Data in every sector, especially financial and banking services. Banks are bound to collect, evaluate, and store gigantic amounts of data. But somewhat viewing this as precisely a compliance application, data science and ML tools can convert data analysis into a possibility to learn more about clients and to build new revenue opportunities.

A few relevant uses of data analytics in banking are:

Customer Segmentation:

Based on the consumer’s data regarding the spending outline, banks can sectionalize the customers according to the income and expenditure. Cross-selling can be customized based on this segmentation. By considering the profitability percentage of specific customers, banks can also evaluate each group and excavate useful insights.

Fraud Management and Prevention:

By knowing the usual expenditure patterns of an entity, banks can raise red flags if something contemptible happens. If there is an unexpected swell in the expenditure of a careful customer, this might indicate the card was stolen and forged by fraudsters. By analyzing these types of transactions, the risk of deceitful actions can be cut down significantly in real-time.

Risk Modeling:

Risk evaluation is of high precedence for banks, since it helps to control monetary activities and financial investments. The economic vigor of a firm can be reviewed for corporate financing, facilitating in mergers, purchases, and for investment purposes. Likewise screening an applicant for a loan by evaluating the spending patterns and prior credit history can help speedily assess the possibilities of issuing a loan.

Identification of Main Channels of Transactions:

Banks can supervise the past processing patterns and the daily management between the in- and out-payments at the ATMs and branches, hence forecasting the potential needs of their prospective customers.

To increase competitive gain, banks must recognize the critical importance of data science, assimilate it in their decision-making processes, and develop policies based on the insights from their clientele’s data.

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