Big Data and the New Genres of Gaming
With more than two billion gamers, the gaming industry generates close to 50 TB of data per day. This explosion of data is a result of the increased demand for more interactive games. And with games becoming more interactive, user expectations experience a constant upswing. To live up to this, developers are now turning to big data as it helps them understand gamer behavior.
Developers are using these garnered insights to improve and update game play in accord with the user’s expectations. These behavioral insights can also be used to design strategy while developing games. With the ability to estimate what gamers expect, gaming developers gain a better position that allows them to design games that pose challenges for gamers but do not frustrate them.
Big data can also be leveraged in a way to make online advertising campaigns user-interactive. Behavioral insights can be taken into account in order to understand the factors that despise users. Interactive gaming platforms can be developed for users by excluding those factors while advertising via online games. Also, big data analysis can help developing games that would understand gamers’ instincts and in the process revolutionize and add new dimensions to the gaming industry. Conclusively, the next generation of gaming advancements will be an outcome of the integration of user behavioral analytics and related user data.
By James Seevers, CIO & GM, Toyoda Gosei
By Bill Krivoshik, SVP & CIO, Time Warner Inc.
By Gregory Morrison, SVP & CIO, Cox Enterprises
By Alberto Ruocco, CIO, American Electric Power
By Bruce. D. Smith, SVP & CIO, Information Systems, Advocate...
By Adrian Mebane, VP-Global Ethics & Compliance, The Hershey...
By Graham Welch, Director-Cisco Security, Cisco
By Michael Watkins, Senior Product Director, Global Knowledge
By Bernd Schlotter, President of Services, Unify
By Patrick Hale, CIO, VITAS Healthcare
By Steve Bein, VP-GIS, Michael Baker International
By Jason Alan Snyder, CTO, Momentum Worldwide
By Mike Morris, CIO, Legends
By Louis Carr, Jr., CIO, Clark County
By Bill Dow, SVP and General Manager of Business Solutions,...
By Jim Whitehurst, CEO, Red Hat
By Darren Cockrel, CIO, Coyote Logistics, a UPS Company...
By Nathan Johnson, SVP and CIO, Werner Enterprises [NASDAQ:...
By David Tamayo, CIO, DCS Corporation
By Neil Hampshire, CIO, ModusLink Global Solutions, Inc....