Big Data Refining Brand Messages
Big Data has become very significant for businesses, practically in every sphere of business development and management. The end of 2017 witnessed 53 percent companies either utilizing or intending to utilize big data for chief decisions, with increased representation in financial services and telecom industries.
However, data is not about only making accurate financial projections or about understanding how customers are utilizing products, but also about understanding ‘what and which’ is the apt way to communicate and reach customer base.
The predominance, as well as the prioritization of data, has already started to reshape brand messages, and this transformation will become more pronounced in the time to come.
Data has already taken a step towards redefining primary concepts, priorities, and strategies for overarching campaigns. The role of data analysts is becoming crucial. Marketing departments that were once flooded with visionaries and creative people are now looking for more data analysts - a position that is witnessing a growth in these past years. For a business to be successful, data analysis is crucial. Businesses have realized how significant data analysis currently is, hence, are recognizing its importance by rebalancing their teams and bringing in experts that are skilled with asking the apt questions.
Also, data seems to be helping and ensuring companies recognize their ‘real’ target audience and what the audience prefers seeing. Understanding behaviors, motivations, and habits of customers can hugely change the message created for them.
Besides, data is taking companies in the direction of new platforms and mediums for customer communication. With available data, companies can give up mediums that do not live up to performance in place of new and beneficial ones. Moreover, companies are moving towards platforms that allow more user data to be collected so that they could get clear insights into customers and their interactions.
By John Kamin, EVP and CIO, Old National Bancorp
By Gregg T. Martin, VP & CIO, Arnot Health
By Dave Doyle, CIO & SVP, IT, Regal Entertainment Group
By Sergey Cherkasov, CIO, PhosAgro
By Adrian Mebane, VP-Global Ethics & Compliance, The Hershey...
By Mike Fitton, Wireless Business Unit Director, Altera
By Jim Kaskade, VP and GM, Big Data & Analytics, CSC
By Thomas Musgrave, EVP & CIO, AmeriCold Logistics
By Vin Sharma, Director, Strategic Planning & Marketing, Big...
By Federico Flórez, Chief Information & Innovation Officer,...
By Barbara Adams, VP, Innovative Technology Solutions, Texas...
By John Mason, CIO, Bottomline Technologies
By Jamshid Khazenie, CTO, USA Today Network / Gannett
By Miguel Gamino, CIO & Executive Director-Department of...
By Bill Schimikowski, VP, Customer Experience, Fidelity...
By Tom Bressie, Vice President, Oracle Cloud
By John Landwehr, Public Sector CTO, Adobe
By Aaron Gette, CIO, The Bay Club Company
By Denise Zabawski, CIO, Nationwide Children's Hospital
By Amit Bahree, Executive, Global Technology and Innovation,...